The Long Tail As the week of voting in South Sudan’s independence referendum drags through to the fifth day, Juba seems to become increasingly ambivalent to the whole affair. The ninth of January was their day, when voting began amid emphatic celebrations. Whilst a week is needed for voting in many of the rural areas, whose population makes up much of the state, the voting centres of Juba emptied out, with only a trickle of people voting every day.